Contact:
Frani DePalo
CPR Strategic Marketing Communications
fdepalo@cpronline.com ; 201-641-1911 x54
Centric Health Resources Presents “Leveraging Distribution to More Effectively Compete in a Changing Healthcare Environment” at the 8th Annual Commercialization Strategies for Pharmaceutical Product Launches Conference
December 8 – 9, 2009, Doubletree Hotel, Philadelphia, Pa.
CHESTERFIELD, Mo.
Craig Kephart, president and CEO of Centric Health Resources, Inc. (www.centrichealthresources.com), will present “Leveraging Distribution to More Effectively Compete in a Changing Healthcare Environment” at the 8th Annual Commercialization Strategies for Pharmaceutical Product Launches Conference hosted by the Center for Business Intelligence on Wednesday, 10:45 a.m., December 9, 2009, at the Doubletree Hotel, Philadelphia, Pa. To register for this conference, please visit: https://www.cbireg.com/webreg/RegGate.wbr?PC09171. A returning sponsor of several CBI conferences this year, Centric is a new generation Patient-Centered Health Management® organization focused on improving the quality of life for people nationwide with rare, orphan, and ultra-orphan genetic disorders.
“This conference will discuss the importance of successful product planning, marketing, pricing, and reimbursement strategies for accelerated product uptake,” explains Kephart. “The direct distribution model for specialty and orphan therapies is garnering tremendous interest, as manufacturers turn to this model to leverage opportunities for cost-effective drug delivery and personalized health management services. My presentation reviews key considerations for manufacturers launching specialty drugs and strategies for success in today’s changing environment.”
Kephart’s session will also discuss:
• Considerations for small drug launch versus big drug launch, including size of patient population, reimbursement differences, REMS implementation, and the need for high-touch patient services
• Why sponsors who embrace the logic of the new model should find it advantageous
o Focus on the benefit side of the REMS risk/benefit equation
o Leverage the REMS platform to deliver higher value
• Demonstration/case study
o Profile of a typical small market drug
o What defines success and what are some strategies for achieving each
“The benefit of this conference for marketers lies in showing them how to position a new product for launch at every stage for greater profits and optimized market presence,” Kephart concludes. “This approach gives industry executives a rare opportunity to network and to gain valuable information from launch teams.”
About Centric Health Resources
Centric Health Resources, Inc. is a nationwide, patient-centered health management organization, serving patients with rare, orphan, and ultra-orphan disorders. Biotech and pharmaceutical manufacturers maximize value by aligning with Centric for streamlined coordination and flexible service offerings that include reimbursement expertise, delivery of specialty pharmaceuticals, peer health coaching, and clinical support from registered nurses. Centric connects physicians, nurses, health benefit payers, patient advocacy groups, biotech/pharmaceutical companies, and families together in partnership for improved service and health outcomes for these specialized patient populations. Visit www.CentricHealthResources.com.